sensory-and-consumer-research

Sensory analysis is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purpose of evaluating sensory characteristics of products and insight into the consumer’s feeling and expectation.

With an over 30 years of practical experience in sensory research and sensory judge team, Mérieux NutriSciences could help you to evaluate the quality of your products, discover consumer attitudes, compare products against competitors and generate new product ideas with our sensory services.

Our Sensory and Consumer research

Mérieux NutriSciences serves in all categories: food, beverages, cosmetics, home care, personal care, fine fragrances, packaging..., whenever there is a need for sensory insights.

Sensory research services

Sensory testing services

  • Descriptive Analysis    
  • Difference Testing

Consumer research services

  • Qualitative studies: Designed to create consumer understanding through observation and analysis of gestures, behavior, emotions, feelings and relationship with the product or brand.
  • Quantitative studies: Allows you to evaluate your market and define your offer based upon a solid understanding of consumer attitudes, usages and segmentation.

Training Academy: We offer customized solutions for your expert panels.

Our Strength

Bring over 30 years'  experience in sensory research to help R&D groups, marketers, sales teams and manufacturers to optimize their product characteristics.

With 240 sensory experts in 12 dedicated labs on four continents, we offer a full spectrum of sensory services.

Our sensory studies enable you to:

  • Establish the sensory positioning of your products in their competitive environment
  • Explain consumer preferences (Preference Mapping) and define optimization routes or identify new sensory niches
  • Understand the sensory signature of a brand
  • Validate new formulations or manufacturing processes
  • Evaluate sensory constancy of your products through time (shelf-life determination, quality follow-up, etc.)
  • Create a sensory vocabulary specific to your product's category

Mérieux NutriSciences China

Hotline: 400-645-8088
E-mail: sales.china@mxns.cn


Lab(Shanghai)
No.3, 3576 Zhaolou Road, Pujiang Town, Minhang District, Shanghai, P.R.C.
Phone: +86 (21) 6496 7600


Lab (Beijing)
Room 32013, 32015 Zhongtai Tower, Shuangqing Road No.3, Haidian District, Beijing, P.R.C.
Phone: +86 (10) 8279 6441 / 6442


Lab (Qingdao)
No. 63, Shanghe Road, Qingdao, P.R.C.
Phone: +86 (532) 8381 6633


Lab (Ningbo)
C7 Buliding, No. 299 Guanghua RD, High-Tech Park, Ningbo, P.R.C.
Phone. +86 (574) 2886 0788


Lab (Chengdu)
No.1, Building B1, Jingkai Technology Incubator Park, 1666 Chenglong Avenue, Chengdu, Sichuan Province, P.R.C.
Phone. +86 (28) 8789 6611


Da Lian Office
Room B302, Crystal SOHO, 16 Harbin Road, Jinpu New District, Dalian, P.R.C.
Phone. 1884 2605 953


Guang Zhou Office
5F, 1 Linhe West Road, Tianhe District, Guangzhou, P.R.C.
Phone. 1317 8856 551


Xi'An Office
Room 11617, Unit 1, Jinpin Exhibition World City, 101 Chang 'an South Road, Yanta District, Xi'an, P.R.C.
Phone. 1398 0508 250

Latest News
July 13th, 2020
New method/service
The food industry, in general, is important in any country, not only providing food to the public but contributing to the economy. All organisations throughout the s...
July 7th, 2020
Conducting a clinical study requires several steps and tools. Based on the scientific & biological question a promoter needs to address, he has to design the study, define the number of v...
July 13th, 2020
New method/service
The food industry, in general, is important in any country, not only providing food to the public but contributing to the economy. All organisations throughout the s...
July 7th, 2020
Conducting a clinical study requires several steps and tools. Based on the scientific & biological question a promoter needs to address, he has to design the study, define the number of v...