{"id":5403,"date":"2022-03-15T16:50:42","date_gmt":"2022-03-15T08:50:42","guid":{"rendered":"https:\/\/www.merieuxnutrisciences.com.cn\/?p=5403"},"modified":"2022-04-25T14:36:16","modified_gmt":"2022-04-25T06:36:16","slug":"sensory-and-consumer-research","status":"publish","type":"post","link":"https:\/\/www.merieuxnutrisciences.com.cn\/?p=5403&lang=en","title":{"rendered":"Sensory and Consumer Research"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" size-full wp-image-1176\" style=\"height: 100%; width: 100%;\" src=\"https:\/\/www.merieuxnutrisciences.com.cn\/wp-content\/uploads\/2017\/06\/thumbnails_image_sensory-and-consumer-research.jpg\" alt=\"sensory-and-consumer-research\" width=\"845\" height=\"329\" srcset=\"https:\/\/www.merieuxnutrisciences.com.cn\/wp-content\/uploads\/2017\/06\/thumbnails_image_sensory-and-consumer-research.jpg 845w, https:\/\/www.merieuxnutrisciences.com.cn\/wp-content\/uploads\/2017\/06\/thumbnails_image_sensory-and-consumer-research-300x117.jpg 300w, https:\/\/www.merieuxnutrisciences.com.cn\/wp-content\/uploads\/2017\/06\/thumbnails_image_sensory-and-consumer-research-768x299.jpg 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Sensory analysis is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purpose of evaluating sensory characteristics of products and insight into the consumer\u2019s feeling and expectation.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">With an over 30 years of practical experience in sensory research and sensory judge team, M\u00e9rieux NutriSciences could help you to evaluate the quality of your products, discover consumer attitudes, compare products against competitors and generate new product ideas with our sensory services.<\/span><\/span><\/p>\n<h3><span style=\"color: #0d3978;\"><span style=\"font-size: 16px;\"><strong>Our Sensory and Consumer research<\/strong><\/span><\/span><\/h3>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">M\u00e9rieux NutriSciences serves in all categories: food, beverages, cosmetics, home care, personal care, fine fragrances, packaging&#8230;, whenever there is a need for sensory insights.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\"><strong>Sensory research services<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\"><strong>Sensory testing services<\/strong><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Descriptive Analysis\u00a0\u00a0 \u00a0<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Difference Testing<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\"><strong>Consumer research services<\/strong><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Qualitative studies: Designed to create consumer understanding through observation and analysis of gestures, behavior, emotions, feelings and relationship with the product or brand.<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Quantitative studies: Allows you to evaluate your market and define your offer based upon a solid understanding of consumer attitudes, usages and segmentation.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\"><strong>Training Academy: We offer customized solutions for your expert panels.<\/strong><\/span><\/span><\/p>\n<h3><span style=\"color: #0d3978;\"><span style=\"font-size: 16px;\">Our Strength<\/span><\/span><\/h3>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Bring over 30 years&#8217;\u00a0\u00a0experience in sensory research to help R&amp;D groups, marketers, sales teams and manufacturers to optimize their product characteristics.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">With 240 sensory experts in 12 dedicated labs on four continents, we offer a full spectrum of sensory services.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Our sensory studies enable you to:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Establish the sensory positioning of your products in their competitive environment<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Explain consumer preferences (Preference Mapping) and define optimization routes or identify new sensory niches<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Understand the sensory signature of a brand<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Validate new formulations or manufacturing processes<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Evaluate sensory constancy of your products through time (shelf-life determination, quality follow-up, etc.)<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"color: #000000;\">Create a sensory vocabulary specific to your product&#8217;s category<\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sensory analysis is a scientific discipline that applie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[552],"tags":[],"modified_by":"amyadmin","_links":{"self":[{"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/5403"}],"collection":[{"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5403"}],"version-history":[{"count":1,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/5403\/revisions"}],"predecessor-version":[{"id":5404,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=\/wp\/v2\/posts\/5403\/revisions\/5404"}],"wp:attachment":[{"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merieuxnutrisciences.com.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}